Formula Coffee Co is officially live — and we're kicking things off with a launch that's been a long time coming. Say hello to our starting lineup, beginning with the one designed for pure speed: Soft Tire, our light roast.
If you know the sport, you know what soft tires mean on race day. They're the compound you bolt on when you need raw grip and instant pace. That's exactly the energy behind this blend.
Soft Tire is crafted for those moments when you need a quick burst off the line of life. Early mornings before the world wakes up. Race-day focus when you're locked in and dialed. That midweek reset when you need to accelerate your momentum and take the lead.
The flavor profile delivers bright, clean notes with a smooth and energizing finish. It's robust enough to wake you up, but refined enough to sip and enjoy. No bitterness. No drag. Just a clean, fast cup of coffee that gets you to the apex and keeps you there.
Like a fresh set of softs, this blend is built for peak performance when it matters most. It won't last forever on the shelf — so grab a bag before the pit window closes.
Soft Tire is available now at formulacoffeeco.com/pages/shop for $22.00.
Welcome to the grid. This is just the beginning.